Thursday, October 27, 2016
"Marketing chief Phil Schiller, software engineering lead Craig Federighi and top designer Jony Ive explained, in exclusive interviews earlier this week, why the Mac matters. Since they say it’s so important to Apple, we asked them why it took four years, four months and 16 days to deliver what they call a “milestone” and a “big step forward” for its top-of-the-line laptops.
“The calendar isn’t what drives any of the decisions,” Schiller says in a 90-minute briefing at Apple’s headquarters in Cupertino, California. “We challenge the teams to do great work and sometimes that great work can be done in one year, sometimes it takes three years… What we really care about is creating new innovations in the Mac and continuing the story that has really defined Apple for so many years.”
New MacBook Pro touches at why computers still matter for Apple