Google today said it would introduce a new image format designed to compete directly with current JPEG standards. The format, named WebP and pronounced "weppy," promises to reduce file sizes by 40 percent compared to JPEGs, which could help websites load faster and reduce strain on networks.
WebP is still affected by the same compression drawbacks as JPEG, as image quality suffers as the file size is reduced. However, they shouldn't lose quality and should reduce the overhead on mobile devices.
The search giant is currently in discussions with browser developers to bolster support for the new standard. The company will bring WebP support to its own Chrome browser some time in the next few weeks, although it is unclear if other browsers will adopt the format.