"Google is one of the most ambitious companies in the world. The tech it puts its brainpower behind can change industries, as was the case when Google announced it was working on self-driving cars in 2010. Automakers in Detroit initially scoffed. Now every major car company has an autonomous-driving initiative. That's what Google does to complacent industries: It charges at them, even if quietly, with a hockey stick.
"Sergey and I are seriously in the business of starting new things," Page said in a 976-word letterto the world when they unveiled the idea for Alphabet in August. "Our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed."