"Search queries on the iPhone have been powered by Google since the device first launched, but that may not be the case for much longer. The deal between the two companies is set to expirethis year, leaving an open door for Yahoo or Microsoft to swoop in and become the default engine on the most popular smartphone in America.
With Apple’s Worldwide Developers Conference set to take place later this month, there’s a good chance we’ll soon learn the tech giant’s decision. And like LeBron James’ own NBA decisions in 2010 and last summer, Apple’s choice is sure to cause huge waves that will be felt across the rest of its industry. Here’s how:
No one has more to lose than Google, which holds the luxury of powering search on both iOS and Android, the two most used mobile operating systems in the world. That’s a position that gives Google nearly every cent spent on mobile search advertising and access to data on the mobile behavior of most smartphone users on the planet."