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Showing posts with label Search Engines. Show all posts
Showing posts with label Search Engines. Show all posts

Saturday, December 11, 2010

All Laptops Should Be Like Google's Stark Naked Notebook

All Laptops Should Be Like Google's Stark Naked Notebook

All Laptops Should Be Like Google's Stark Naked Notebook

"Is that the Google notebook? Wow, I really like it!" That's what everybody's who's seen the Cr-48 Chrome prototype says. It's not because they love the software.

The Cr-48 is what notebooks should be like: Spare. There are no residue-streaking stickers. No stamps. No logos, no badges, no labels. Nothing shiny or blinking or twinkling. No swooshes or frivolous textures. It's pure, unbroken matte black skin.

The most remarkable design is so subtle you don't realize that it is design. And that's the Cr-48. There's nothing unnecessary here (even if it doesn't have some things that some people might say are necessary). Superfluous keys are deleted to make room for more useful ones, like search and screenshot. The trackpad is buttonless, so there's more tracking surface. It's plastic and lightweight, but sturdy. There are curves and edges exactly where they should be. Functional, beautiful minimalism. It's like a ThinkPad designed for someone under the age of 30.

Compare: Rows of laptops at Best Buy, more tattooed than flamed out rockstars. NVIDIA GTX 483958 graphics, INTEL INSIDE, MCAFEE PCONDOM, HP RECOMMENDS WINDOWS 7 HOME PREMIUM ULTIMATE AWESOME EDITION. And it's worse when you actually turn them on.

A blank slate of a laptop, the Cr-48 makes sense coming from Google, which isn't trying to sell you a bundle of parts or software. It doesn't matter who built the laptop, or what's inside. Just that your eyeballs are firmly affixed to the internet, undistracted—and the ads Google serves up. The Cr-48 is just a prototype only a few of us (like you!) will get to use, but don't be surprised if, like the Skywalkers, there is another.

It's just unfortunate that Google might be the only company that could give us this kind of laptop, because it's the kind of machine that some people clearly want: One that lets us just focus on what's in front of us.

Saturday, September 18, 2010

Bing nudges out Yahoo Search -- but mobile holds the key

Bing nudges out Yahoo Search -- but mobile holds the key
The Nielsen Company reports that Microsoft's Bing has just barely exceeded Yahoo Search [1] in U.S. market share. Google continues as top dog, but Bing's showing some growth, while Yahoo's fading ever so slightly.
While Nielsen's numbers rate a short perusal, the drama unfolding behind the scenes shows a much larger shift than the numbers would have you believe. Here's the rest of the story.
Search engine market share numbers run all over the place, with different sites moving up and down a fraction of a percentage point every month. The terminology and methodology vary, but Nielsen pegs [1] Google's U.S. market share in August at 65.1 percent, comScore puts [5] Google's U.S. July market share at 65.8 percent, and Hitwise shows [5] Google's U.S. August share at 71.59 percent -- yes, to two decimal places.
Nielsen says that Yahoo lost a considerable amount of market share in a month, falling from 14.3 percent share in July to 13.1 percent in August. Conversely, MSN/Windows Live/Bing went from 13.6 percent in July to 13.9 percent in August. Thus, the headline that Bing has overtaken Yahoo.
No big deal. Why? Bing and Yahoo numbers don't matter. They're smoke 'n' mirrors, Tweedledee and Tweedledum. According to an agreement that took effect Aug. 24, Bing (with a few small exceptions) is now the search engine behind Yahoo. As Nielsen says, "If we combined Bing-powered search in August pro-forma, it would represent a 26 percent share of search."

Tuesday, September 14, 2010

Technolog - Creepy Google stalker proves your privacy is an illusion

Technolog - Creepy Google stalker proves your privacy is an illusion
David Barksdale lost his job at Google after parents complained that the 27-year-old Site Reliability Engineer violated the online privacy of at least four minors, reports Gawker. According to the story, Barksdale used his elite position to tap into Google voice phone logs, accessed Google contact lists and chat transcripts, and in at least one incident, unblocked himself from a Google Talk buddy list after the teen account owner blocked him.
It's not clear whether Google was aware of Barksdale's activities before receiving complaints from parents of the minors. Gawker reports that several complaints were received and acknowledged by the company before Barksdale's July 2010 firing.
Adrian Chen of Gawker writes that the site "obtained an e-mail exchange between one person who complained about Barksdale to Google and Eric Grosse, an Engineer Director in Google's security group at the company's Mountain View, Calif. headquarters. Grosse quickly responded to the complaint with a curt e-mail: 'Thank you very much for reporting; we'll investigate quietly and get back to you if we need anything more.' "
Barksdale, a self-described "hacker," reportedly met the minors through a Seattle technology group — one from which he was barred after evidence of his abuses emerged.

Monday, September 06, 2010

Here's How Much Big Companies Spend Advertising On Google Search

Image representing Google as depicted in Crunc...Image via CrunchBaseHere's How Much Big Companies Spend Advertising On Google Search
The amount of money big companies spend on Google's keyword search ads has been a relatively closely guarded secret.
But now thanks to Michael Learmonth at Ad Age, who obtained copies of internal Google documents, we know how much various companies spend.
Here's the breakdown of the spending by brands for June, and other key stats from the story. Keep in mind, advertisers only pay Google if someone clicks on the ad:
AT&T wireless spent $8.08 million, as it was launching iPhone 4 at the time.
Apollo Group, which is behind University of Phoenix, spent $6.67 million.
Expedia spent $5.95 million.
Amazon spent $5.85 million.
ebay spent $4.25 million.
BP spent $3.59 million as it bought keywords around "oil spill." Two months earlier it only spent $57,000.
Hotels.com spent $3.3 million.
JC Penny spent $2.46 million.
Living Social, which depends on Google for traffic, spent $2.29 million.
ADT Security spent $2.19 million.
Exxon Mobile only spent $43,000, which puts BP's spend in context.
Apple spent less than $1 million.
GM, Disney, Kodak, BMW all spent less than $500,000.
The 10 biggest advertisers account for less than 5% of Google's June ad dollars.

Thursday, August 26, 2010

Microsoft's Big Bing Theory Targets Google - PCWorld

Image representing Yahoo! as depicted in Crunc...Image via CrunchBaseMicrosoft's Big Bing Theory Targets Google - PCWorld
With Microsoft and Yahoo officially teaming up in the search market this week, it's time to wait and see if this move could eat into Google 's hearty lead over its top opponents.
Microsoft and Yahoo announced Tuesday that Bing is totally fueling Yahoo search results in the U.S. and Canada. The search integration comes more than a year after both companies announced that they were joining forces to better take on Google, the goliath of the search industry.
It will be a while before there are any numbers to show how the pair is fairing against Google , said Hadley Reynolds, an analyst at market research firm IDC. However he said the launch was a positive start.
"It's important for Microsoft and Yahoo that the shift from Yahoo search to Bing for organic results took place smoothly this week -- apparently without any technical breakdowns," Reynolds said. "These transitions are dicey in any software environment, and the fact that Yahoo and Bing pulled off the project successfully should build confidence among search marketers and advertisers."
With the 10-year deal, Yahoo gave up its own longstanding search technology in lieu of using Microsoft's fairly new Bing search engine to power all searches on the various Yahoo sites.

Thursday, July 29, 2010

Google Searches Blocked On Mainland China : NPR

Image representing Google as depicted in Crunc...Image via CrunchBase
Google Searches Blocked On Mainland China : NPR

Google Inc. said Thursday that its search engine was abruptly cut off from mainland China, raising more questions about the Internet company's ability to operate in the country while trying to work around the government's online censorship policies.

It's unclear why Google's search engine was suddenly fenced off, or whether China's government was blocking the service with technology tools known as the "Great Firewall."

The notice on Google's website reporting the China barrier provided no details and a spokesman at the company's Mountain View, Calif., headquarters was unable to elaborate.

The blockage could signal China's communist government has finally decided to retaliate against Google for taking a stand against its effort to control what its citizens can see and read on the Internet. If that's the case, Google might have trouble maintaining and cultivating other services, including mobile phones and mapping products, in the world's most populous country.

The relationship between Google and China's government has been tense since the company announced in January that it would no longer censor search results that the ruling party considered to be subversive or pornographic.

Google had cooperated with the government's restrictions for four years, but said it had a change of heart after uncovering a computer hacking attack that it traced to China.
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