Contact Me By Email

Showing posts with label Search. Show all posts
Showing posts with label Search. Show all posts

Tuesday, September 14, 2010

Technolog - Creepy Google stalker proves your privacy is an illusion

Technolog - Creepy Google stalker proves your privacy is an illusion
David Barksdale lost his job at Google after parents complained that the 27-year-old Site Reliability Engineer violated the online privacy of at least four minors, reports Gawker. According to the story, Barksdale used his elite position to tap into Google voice phone logs, accessed Google contact lists and chat transcripts, and in at least one incident, unblocked himself from a Google Talk buddy list after the teen account owner blocked him.
It's not clear whether Google was aware of Barksdale's activities before receiving complaints from parents of the minors. Gawker reports that several complaints were received and acknowledged by the company before Barksdale's July 2010 firing.
Adrian Chen of Gawker writes that the site "obtained an e-mail exchange between one person who complained about Barksdale to Google and Eric Grosse, an Engineer Director in Google's security group at the company's Mountain View, Calif. headquarters. Grosse quickly responded to the complaint with a curt e-mail: 'Thank you very much for reporting; we'll investigate quietly and get back to you if we need anything more.' "
Barksdale, a self-described "hacker," reportedly met the minors through a Seattle technology group — one from which he was barred after evidence of his abuses emerged.

Monday, September 06, 2010

Here's How Much Big Companies Spend Advertising On Google Search

Image representing Google as depicted in Crunc...Image via CrunchBaseHere's How Much Big Companies Spend Advertising On Google Search
The amount of money big companies spend on Google's keyword search ads has been a relatively closely guarded secret.
But now thanks to Michael Learmonth at Ad Age, who obtained copies of internal Google documents, we know how much various companies spend.
Here's the breakdown of the spending by brands for June, and other key stats from the story. Keep in mind, advertisers only pay Google if someone clicks on the ad:
AT&T wireless spent $8.08 million, as it was launching iPhone 4 at the time.
Apollo Group, which is behind University of Phoenix, spent $6.67 million.
Expedia spent $5.95 million.
Amazon spent $5.85 million.
ebay spent $4.25 million.
BP spent $3.59 million as it bought keywords around "oil spill." Two months earlier it only spent $57,000.
Hotels.com spent $3.3 million.
JC Penny spent $2.46 million.
Living Social, which depends on Google for traffic, spent $2.29 million.
ADT Security spent $2.19 million.
Exxon Mobile only spent $43,000, which puts BP's spend in context.
Apple spent less than $1 million.
GM, Disney, Kodak, BMW all spent less than $500,000.
The 10 biggest advertisers account for less than 5% of Google's June ad dollars.

Thursday, August 26, 2010

Microsoft's Big Bing Theory Targets Google - PCWorld

Image representing Yahoo! as depicted in Crunc...Image via CrunchBaseMicrosoft's Big Bing Theory Targets Google - PCWorld
With Microsoft and Yahoo officially teaming up in the search market this week, it's time to wait and see if this move could eat into Google 's hearty lead over its top opponents.
Microsoft and Yahoo announced Tuesday that Bing is totally fueling Yahoo search results in the U.S. and Canada. The search integration comes more than a year after both companies announced that they were joining forces to better take on Google, the goliath of the search industry.
It will be a while before there are any numbers to show how the pair is fairing against Google , said Hadley Reynolds, an analyst at market research firm IDC. However he said the launch was a positive start.
"It's important for Microsoft and Yahoo that the shift from Yahoo search to Bing for organic results took place smoothly this week -- apparently without any technical breakdowns," Reynolds said. "These transitions are dicey in any software environment, and the fact that Yahoo and Bing pulled off the project successfully should build confidence among search marketers and advertisers."
With the 10-year deal, Yahoo gave up its own longstanding search technology in lieu of using Microsoft's fairly new Bing search engine to power all searches on the various Yahoo sites.