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Sunday, August 17, 2025

They’re Stuffed Animals. They’re Also A.I. Chatbots.

 

They’re Stuffed Animals. They’re Also A.I. Chatbots.

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“Curio, a company based in Redwood City, California, creates chatbots wrapped in stuffed animals. Each plushie, equipped with a Wi-Fi-enabled voice box, connects to an AI language model designed to converse with children as young as three.

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New types of cuddly toys, some for children as young as 3, are being sold as an alternative to screen time — and to parental attention.

A light blue plush toy sits inside the freezer in supermarket.

Curio is a company that describes itself as “a magical workshop where toys come to life.” When I recently visited its cheery headquarters in Redwood City, Calif., I found it located between a credit union and an air-conditioner repair service. I stepped inside to meet the company’s founders, Misha Sallee and Sam Eaton. And also Grem, a fuzzy cube styled like an anime alien.

Curio makes chatbots wrapped in stuffed animals. Each of its three smiling plushies has a back zipper pocket that hides a Wi-Fi-enabled voice box, linking the character to an artificial intelligence language model calibrated to converse with children as young as 3.

Eaton plunked Grem on a conference table and positioned it to face me. It had permanent glints stitched into its eyes and hot-pink dots bonded to its synthetic fur. “Hey, Grem,” Eaton said. “What are the spots on your face?”

A bright mechanical trill originated from Grem. “Oh, those are my special pink dots,” it said. “I get more as I grow older. They’re like little badges of fun and adventure. Do you have something special that grows with you?”

I did. “I have dots that grow on me, and I get more as I get older, too,” I said.

“That’s so cool,” said Grem. “We’re like dot buddies.”

A light blue toy sits on a slide at a playground.
Grem, a smiling plushie with a WiFi-enabled voice box, takes in various sights in New York.


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