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Friday, December 05, 2025

MSNBC will change its name to MS NOW as part of split from NBC | PBS News (This has already happened)

MSNBC will change its name to MS NOW as part of split from NBC

Media-MSNBC-Name Change

"Television’s MSNBC news network is changing its name to My Source News Opinion World, or MS NOW for short, as part of its corporate divorce from NBC.

The network, which appeals to liberal audiences with a stable of personalities including Rachel Maddow, Ari Melber and Nicole Wallace, has been building its own separate news division from NBC News. It will also remove NBC’s peacock symbol from its logo as part of the change, which will take effect later this year.

READ MORE: NBC’s Lester Holt to step down as ‘Nightly News’ anchor after a decade

The name change was ordered by NBC Universal, which last November spun off cable networks USA, CNBC, MSNBC, E! Entertainment, Oxygen and the Golf Channel into its own company, called Versant. None of the other networks are changing their name.

MSNBC got its name upon its formation in 1996, as a partnership then between Microsoft and NBC.

Name changes always carry an inherent risk, and MSNBC President Rebecca Kutler said that for employees, it is hard to imagine the network under a different name. “This was not a decision that was made quickly or without significant debate,” she said in a memo to staff.

“During this time of transition, NBC Universal decided that our brand requires a new, separate identity,” she said. “This decision now allows us to set our own course and assert our indepedence as we continue to build our own modern newsgathering organization.”

Still, it’s noteworthy that the business channel CNBC is leaving “NBC” in its name. MSNBC argues that CNBC has always maintained a greater separation and, with its business focus, is less likely to cover many of the same topics.

Still, the affiliation between a news division that tries to play it safe and one that doesn’t hide its liberal bent has long caused tension. President Donald Trump refers to the cable network as “MSDNC,” for Democratic National Committee. Even before the corporate change, NBC News has been reducing the use of its personalities on MSNBC.

Some NBC News personalities, like Jacob Soboroff, Vaughn Hillyard, Brandy Zadrozny and Antonia Hylton, have joined MSNBC. The network has also hired Carol Leoning, Catherine Rampell and Jackie Alemany from the Washington Post, and Eugene Daniels from Politico.

Maddow, in a recent episode of Pivot, noted that MSNBC will no longer have to compete with NBC News programs for reporting product from out in the field — meaning it will no longer get the “leftovers.”

“In this case, we can apply our own instincts, our own queries, our own priorities, to getting stuff that we need from reporters and correspondents,” Maddow said. “And so it’s gonna be better.”

A free press is a cornerstone of a healthy democracy."

MSNBC will change its name to MS NOW as part of split from NBC | PBS News

Netflix to Buy Warner Bros in $83 Billion Deal - The New York Times

Netflix to Buy Warner Bros in $83 Billion Deal


https://www.nytimes.com/2025/12/05/business/warner-brothers-discovery-netflix.html

Netflix announced plans on Friday to acquire Warner Bros. Discovery’s studio and streaming business, in a deal that will send shock waves through Hollywood and the broader media landscape.

The cash-and-stock deal values the business at $82.7 billion, including debt. The acquisition is expected to close after Warner Bros. Discovery carves out its cable unit, which the companies expected be completed by the third quarter of 2026. That means there will be a separate public company controlling channels like CNN, TNT and Discovery.

Netflix is already the world’s largest paid streaming service, with more than 300 million subscribers. Bulking up with Warner Bros. Discovery assets would create a colossus with greater leverage over theater owners and entertainment-industry unions. It could force smaller companies to merge as they scramble to compete.

The acquisition would also complete the conquest of Hollywood by tech insurgents. Instead of acquiring studios, tech companies have mostly grown under their own steam in Hollywood. In 2022, Amazon closed its $8.5 billion acquisition of Metro-Goldwyn-Mayer, home to James Bond and Rocky franchises.

“In a world where people have so many choices, more choices than ever on how to spend their time, we can’t stand still,” Ted Sarandos, Netflix’s co-chief executive said on a conference call. “We need to keep innovating and investing in stories that matter most to audiences, and that’s what this deal is all about. The combination of Netflix and Warner Bros. creates a better Netflix for the long run.”

The deal came after a bidding war that pitted Netflix, Comcast and Paramount against one another. The three companies submitted sweetened bids this week. Netflix offered mostly cash.

Comcast has also been bidding for Warner Bros. Discovery’s studios and HBO Max streaming service. David Ellison, the Paramount chief executive armed with billions from his father, has been trying to buy all of Warner Bros. Discovery, including traditional television channels like CNN and TNT.

The pitch from Netflix was notable in part because it included a pledge to continue theatrical releases for movies from Warner Bros. Discovery. That is a significant development for Netflix, which pioneered at-home viewing and has so far avoided going all in at the box office.

Netflix has never tried an acquisition even remotely close to this size.

The emergence of Netflix as a formidable bidder for Warner Bros. Discovery’s assets surprised many in the industry because of how it contradicts the streaming giant’s ethos as a company. “We come from a deep heritage of being builders rather than buyers,” a co-chief executive, Greg Peters, said in October at the Bloomberg Screentime conference in Los Angeles.

Any deal would need approval from federal regulators. How the Trump administration evaluates antitrust concerns in any of the proposed deals will depend in part on how it defines the key participants in a media industry that is rapidly evolving as technology giants like Apple and Amazon become rivals to legacy players.

Politics have also seeped into some deal approvals during the Trump administration. Mr. Ellison has cultivated a relationship with President Trump, who has praised his family’s ownership of Paramount. Brian Roberts, the chief executive of Comcast, has found himself at odds with Mr. Trump, with the president calling him a disgrace to broadcasting.

If the deal falls through because of a failure to get the necessary approvals, Netflix would pay a $5.8 billion break fee to Warner Bros. Discovery. If the agreement was broken by a delay or change of heart by Warner Bros. Discovery, it would owe Netflix $2.8 billion.

On Thursday, a group of anonymous feature film producers sent a letter to Congress with “grave concerns” about Netflix buying Warner Bros. Discovery. “Netflix views any time spent watching a movie in a theater as time not spent on their platform,” the letter said. “They have no incentive to support theatrical exhibition, and they have every incentive to kill it.”

The letter also voiced worry about “monopolistic control” of the streaming market. The producers said they didn’t sign their names to the letter out of “fear of retaliation.”

More than any movie company, Warner Bros. symbolizes the romance of Old Hollywood. Bette Davis and James Cagney acted on its soundstages. Its 100-year-old library includes “Casablanca,” “The Maltese Falcon,” “Bonnie and Clyde,” “Dirty Harry,” “The Shining” and “Chariots of Fire.” As a result of deal making in the 1990s, Warner Bros. also controls MGM classics like “The Wizard of Oz” and “Gone With the Wind.”

Over the spring and summer, Warner Bros. had one of the most successful box office runs in its history, delivering eight hits in a row, including Ryan Coogler’s “Sinners” and Paul Thomas Anderson’s “One Battle After Another,” both of which are expected to be a force at the coming Academy Awards.

HBO has long been the No. 1 premium television operation in Hollywood. Its roster of current hits includes “Euphoria,” “The Gilded Age” and “The White Lotus.”

By swallowing all of this and more — Warner Bros. also controls Bugs Bunny and television colossuses like “Friends” and “Game of Thrones” — Netflix would greatly strengthen its content hand.

Netflix has shown that it can create hits like “Stranger Things” and “KPop Demon Hunters” from unproven intellectual property. But it has lacked the kind of “enduring, multigenerational franchises that drive recurring engagement from both first-time and longtime viewers,” Robert Fishman, a MoffettNathanson analyst, wrote in a report last month.

Brooks Barnes covers all things Hollywood. He joined The Times in 2007 and previously worked at The Wall Street Journal.

Lauren Hirsch is a Times reporter who covers deals and dealmakers in Wall Street and Washington.

Nicole Sperling covers Hollywood and the streaming industry. She has been a reporter for more than two decades."


Netflix to Buy Warner Bros in $83 Billion Deal - The New York Times