Another move in the oh-so-hot mobile messaging space today: South Korea’s Kakao Inc, which owns the KakaoTalk cross-platform mobile messaging app, has inked an agreement with digital marketing company IGAWorks to bring its mobile ad product, adPOPcorn, to the messaging app.
IGAWorks will also provide adPOPcorn to game developers whose products integrate with KakaoTalk. In a press release, the pair said the adPOPcorn advertising platform provides “in-game/in-app incentivized ad offers, including integrated advertising pop-ups, higher conversion rates and traffic, to social and mobile media channels while offering in-game items and other incentives to players”.
KakaoTalk Partners With AdPOPcorn, Brings Ads To Its Messaging Platform As It Prepares A Facebook Home Rival Launcher | TechCrunch
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