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Saturday, July 17, 2004

Campaigns Use TV Preferences to Find Voters

Campaigns Use TV Preferences to Find Voters By JIM RUTENBERG

Published: July 18, 2004

PPLETON, Wis., July 17 — When deciding where to run his television advertisements, President Bush is much more partial than Senator John Kerry to crime shows like "Cops," "Law & Order" and "JAG." Mr. Kerry leans more to lighter fare, like "Judge Judy," "The Ellen DeGeneres Show" and "Late Show with David Letterman."
Those choices do not reflect either man's tastes in television, but critical differences in the advertising strategies of their campaigns, which are spending more money for commercials than any other campaigns in presidential history.


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