Tuesday, August 22, 2017
"Let’s be clear, the fact that Apple could be looking to update the MacBook range for arguably the third time within a year is not a significant problem for Apple’s bottom line. It’s forcing a refresh cycle onto the MacBook faithful - those who resisted last October with the first update (to most of the hardware but not the processor) and again after WWDC’s second update (to Kaby Lake) are rapidly running out of excuses not to get a new MacBook.
Of course, those that have upgraded to the new machines in the last 12 months are going to feel a little bit annoyed that they no longer have the ‘cutting edge’ MacBook. Although nothing changes with the already purchased laptops, the drive to be on top of the tree is something many macOS fans strive for."
Apple's Latest Headache Over New MacBook Pro Hardware