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Sunday, June 07, 2015

Pocket: The Apple Watch could be the most successful flop in history



I really think that and I know that my argument, which Christina is about to shoot down, is going to sound a little crazy because some of it has to do with my gut, perception, the response I’ve seen online and the response I’ve seen in person. This is leaving aside the fact that I think it’s a beautiful device, that it really works and that it didn't disappoint, although all those things play into it.
But, the response and reaction I’m seeing online and in person from people reminds me quite a bit of the early days of the iPhone and the iPad. Especially the iPhone, because when that first started to appear in the market and you saw somebody who had it, you almost ran over to them and you were very excited about it. I see that, and even if people get the name wrong (“Oh is that the iWatch?"), they ask that question. They’re interested, they’re intrigued and I don’t think that has anything to do with Apple’s marketing. The Apple campaign is very nice and all, but once again, I think Apple has tapped into something special.
Pocket: The Apple Watch could be the most successful flop in history

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