"Now it's clear those updates will be perpetual. Windows will be, going forward, more akin to Google Chrome, which was one of the first big consumer-facing examples of software as a service, in the modern sense. For Chrome users, updates typically happen in the background and features are added or get turned on as they roll out.
Updates can even include big changes that are invisible to users. Chrome replaced its entire browser engine (from the open-source WebKit to its homegrown Blink) a couple of years back, but users didn't even notice. To them, it's still just Chrome, not Chrome 42, which is technically the current version number."
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