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Monday, June 10, 2024

Apple Just Schooled Google in How to Talk About AI - CNET

Apple Just Schooled Google in How to Talk About AI

"Commentary: Google's AI discussion at I/O was an indecipherable mess. Apple's message couldn't have been clearer.

apple intelligence AI for the rest of us text on screen
Apple/Screenshot by CNET

Apple's WWDC 2024 keynote has just wrapped up and its new AI tools on the iPhone, iPad and Macs played a big part of the conversation. Google's I/O event last month was all about AI, but Google's approach to the topic was a hot casserole of nonsense that left me, a tech journalist of 13 years, scratching my head. Apple took a different approach. 

Presenters at Google I/O threw around a wild amount of info, including a whole host of new brand names to figure out. Gem, Gemma, Gemini, Veo, Astra, Learn LM -- I sat through Google's event struggling to even understand which thing does what, let alone why I should care about any of it. I ended my working day feeling out of my depth and like the tech world had left me behind. 

And while Apple has just talked a lot today about how its host of new AI features will work across all its platforms, it did so in a way that actually makes sense. It took a definite "show, don't tell" approach by giving real examples of what its new features will actually do and, crucially, how you'll benefit from using them. 

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We were given demos on how to ask the new AI-powered Siri to "make my photo pop" before seeing an image receive auto-edits. Or how the on-screen awareness allows you to just say "add this address to Mike's contact card" when Mike texts you a new address. All of Apple's examples were clear, understandable and showed how Apple continues to succeed in taking a customer-focused approach. 

apple intelligence smart reply feature

Apple showed real, practical examples of its AI tools in use. 

Apple/Screenshot by James Martin

Both Google's I/O and Apple's WWDC are fundamentally developer-focused events, designed to tell industry professionals about these updates so they can then roll them out to users. Google's event was so pro-heavy, however, so full of jargon and assumed knowledge, that it alienated consumer tech fans like myself. As a result, I'm not excited about Google's AI promises -- simply because I don't really know what they are. And that means I may be less inclined to use Chrome or Gmail or to buy an Android phone that makes use of its AI tools -- which of course is Google's whole mission. 

Apple's keynote instead spoke to me, directly, not via indecipherable developer-talk. Tim Cook called AI on Apple devices "Personal Intelligence" and it felt just that, while the impactful slogan "AI for the rest of us" appeared on screen behind Craig Federighi, almost as a callout to Google's impenetrable event. 

But more than that, Apple focused on issues that matter to me as a consumer. There was a lot of talk around privacy in AI, how my data will be protected and even things like the emphasis on cartoon-style generative images of your friends and family, rather than attempting photorealistic images, which would be both creepy as hell and potentially extremely problematic.

AI shout count on screen 121 times

Google even kept its own count of how many times it said "AI" although by our count the number was even higher. 

Screenshot/James Martin/CNET

Apple still talked directly to its developers, explaining for example that the SDK for its ChatGPT integration will be available to be used in different apps, but it still did so in a way that left me feeling exactly why this would be beneficial when I use my iPhone.

At the end of Apple's event I felt like I knew what had happened. I understood the upcoming products, and more than that, I'm excited to try them. I may well be excited to try Google's products once I get to know them, but Google was so busy tripping over itself in the 140 times it said the words "AI" in its keynote that I feel like it forgot to tell me what those products even are.

By sticking to its customer-first approach, Apple has been able to break through the jargon and actually tell me why I should care, and in the constantly developing, endlessly confusing world of AI, that's a huge win for Apple. "

Apple Just Schooled Google in How to Talk About AI - CNET

Saturday, May 18, 2024

Rudy Giuliani is served indictment papers at his own birthday party after mocking Arizona attorney general

Rudy Giuliani is served indictment papers at his own birthday party after mocking Arizona attorney general

“Giuliani was indicted in April on charges related to a conspiracy to overturn the 2020 election results in Arizona.

Rudy Giuliani.

PHOENIX — Arizona’s Democratic Attorney General Kris Mayes on Friday announced that Rudy Giuliani had been served with the notice of his indictment on charges related to a conspiracy to overturn the 2020 election results in Arizona. 

The announcement came less than two hours after Giuliani taunted Mayes for failing to deliver his indictment in a social media post. The notice was served to Giuliani during his 80th birthday celebration in Palm Beach, Florida.  

In a now-deleted post on X, Giuliani taunted Arizona authorities. “If Arizona authorities can’t find me by tomorrow morning; 1. They must dismiss the indictment; 2. They must concede they can’t count votes,” Giuliani posted Friday night. Accompanying the message was a photo of Giuliani smiling with six others and balloons floating in the backdrop. 

An hour and fourteen minutes later, Mayes responded to Giuliani’s post writing, “The final defendant was served moments ago. @RudyGiuliani, nobody is above the law.”

Giuliani, 79, turns 80 on May 28th and was enjoying an early birthday celebration in Palm Beach on the night he was served, according to social media activity. By the end of the night, “Happy Birthday To You” wasn’t the only music the former New York City mayor had to face. 

The party was hosted by Caroline Wren, an advisor to Arizona Senate candidate Kari Lake.

Ted Goodman, a spokesperson for Giuliani, said the former was unperturbed by the birthday bash bust-up. “The mayor was unphased by the decision to try and embarrass him during his 80th birthday party. He enjoyed an incredible evening with hundreds of people who love him—from all walks of life—and we look forward to full vindication soon,” Goodman said in a statement to NBC News. 

Others indicted in the “fake electors” case are farther along in their legal proceedings. On Friday morning, Former Trump attorney John Eastman pleaded not guilty to charges related to a conspiracy to overturn the 2020 election results in Arizona. On Tuesday morning, eleven other defendants are slated to be arraigned. 

The Arizona “fake electors” scheme isn’t the only controversy Giuliani has faced in the wake of efforts to overturn the 2020 election. In December 2023, Giuliani was hit with a $148M verdict for defaming two Georgia election workers“