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"Every year for the past decade, Samsung has released a steady beat of new Galaxy S phones. The early Galaxy S phones were good, but not great, and were such close copies of the iPhone that Apple sued Samsung over them and won.
It took Samsung a few years to hit its stride with high-end hardware, and the last few Galaxy S phones have been considerably better, if a bit predictable. This year’s Galaxy S10 family is no different: these are high-end phones with cutting edge technology and sleek designs.
What Samsung has gained over the past 10 years is an identity. The Galaxy S10 is distinctly Samsung — it’s not a copy of the iPhone or any other device you can buy. In fact, it almost feels like the opposite of the iPhone: if you’ve been frustrated with Apple’s recent devices for lacking headphone jacks, adding notches, or removing fingerprint scanners, Samsung is here for you with a headphone jack, a fingerprint scanner, and a notchless screen design (that has some other compromises). It feels a bit like the S10 is the anti-iPhone.
That isn’t to say there aren’t similarities between Apple’s flagship and Samsung’s. For one thing, both are expensive: the Galaxy S10 starts at $899.99, while the S10 Plus that I’ve been testing for the past week starts at $999.99. You can even option an S10 Plus out to a staggering $1,600 — that’s nearly three times the starting cost of the popular OnePlus 6T.
The other thing that the S10 shares with the iPhone is a lack of a compelling differentiator from its previous iterations. Sure, the screen is bigger and there are some incremental advancements in performance and battery life, but an S10 is not going to change much for you if you have a Galaxy S8 or S9.
That said, the S10 is one of the best phones you can buy right now, and the best Galaxy S phone Samsung has ever made. It’s just going to cost you."
Samsung Galaxy S10 Plus review: the anti-iPhone - The Verge