"...But despite Alexa’s human name and female persona, Zorn counters that Amazon doesn’t aim to turn its voice assistant into another member of your family. Instead, the team’s guiding light and original idea for the Echo is the all-knowing but behind-the-scenes computer from “Star Trek.”
“We don’t have an explicit desire for customers to anthropomorphize more or less than they do,” Zorn says, as if reading aloud the warning label on the tush of a giant metal robot. “We’ve recognized that some do.”
Amazon's on a mission to make Alexa on your Echo more human
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