“PEOPLE ARE WEIRD. YOU, ME — EVERYBODY. A Cornell University study from May called ‘Alexa is my new BFF’ proves the point. Researchers analyzed 587 customer reviews of the Amazon Echo smart speaker, powered by the Alexa voice assistant. They found that the more we personify the Pringles-can-shaped gizmo — using words like ‘Alexa’ and ‘her’ instead of ‘Echo’ and ‘it’ — the more satisfied we are with the device (I mean ‘her’). ‘Simply put, people who love her, love the Echo,’ the researchers wrote. "
(Via.). Alexa, be more human: