"One of the complaints I'm hearing with increasingly regularity in the wake of an Apple or Google launch event is that the company in question is 'playing catch-up.' Hey Apple, nice job with that Surface Pro clone. Ok Google, I see you have your own Alexa now. There's actually validity to these allegations, but I think the way we interpret the facts is wrong. Apple and Google are the two great giants of the tech world, and if they're having to catch up to others, that's just a sign of a thriving industry.
Apple and Google are playing catch-up — and that's a good thing | The Verge: