By Alexei Oreskovic
SAN FRANCISCO (Reuters) - Apple Inc's new smartwatch may be a tough sell, with 69 percent of Americans indicating they are not interested in buying the gadget, according to a Reuters/Ipsos poll.
However, the survey also showed limited awareness of the watch. The poll was taken after Apple Chief Executive Tim Cook rolled out the product on Monday, and only about half of respondents said they had heard news of the timepiece in the last few days.
Also, in an encouraging sign for Apple, roughly 13 percent of survey respondents who did not own an iPhone said that they would consider buying one in order to buy an Apple Watch, which needs an iPhone to work fully.
Apple overcame skepticism about the iPad and iPod when they first debuted, but the survey suggests that the world's largest technology company has work to do to make the watch ubiquitous.
The new watch, a test of Cook's leadership, is the company's first new product in five years, and it hits stores on April 24.