"LAS VEGAS -- Intel CEO Brian Krzanich's bold call this week for greater diversity in the tech world provides one of the biggest opportunities in years to affect a stubbornly unchanged problem in the industry.
But, while many diversity advocates applaud the new initiative, they -- and Krzanich -- readily admit that achieving success will be very difficult.
"It will be hard. I think it's going to be like what we do every two years -- invent Moore's Law," Krzanich said in an interview Wednesday, referring to the company's overarching goal of doubling computer chips' processing power every other year. "We don't know how we're going to do it. We go and put in the engineering effort and do what it takes. We'll do the same thing here."