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Saturday, January 25, 2014

How Diverse Are Your Social Networks?

"It's easy to determine how many users actively engage with each major social network. The companies reveal that information at every earnings call. When it comes to divulging the demographics of their user bases, however, companies such as Facebook and Twitter remain tight-lipped."


Delivering a positive web experience has become exceedingly more complex as the access environment has shifted from a desktop-centric vision to one that is increasingly focused on mobile devices — and with potential for other consumer devices in the near future. Website owners must now consider the customer experience across both desktop and mobile devices and their browsers, a reality that is alarming for many companies. As the access environment has evolved to include mobile devices in addition to desktop ones, it has created pain points in delivering a web experience from the network to the device to the browser and finally to the web design itself. Mobilizing web design is a catch-22; adjusting to design challenges is costly, but not adjusting is equally costly, because a poor mobile web experience results in a loss of revenue.