Apple is collecting real-time geographical location data from its users to 'improve its products and services'
Apple has amended its privacy policy to give it the ability to collect user location data. The changes are part of Apple's new iPhone, iPod touch and iPad operating system, iOS4, and users must give their explicit consent for the data to be collected.
Users are prompted to agree to the new terms and conditions when they download apps, music or movies from the iTunes store. Apple said that the data was anonymous, and could not be used to personally identify individual users. It said that the information could also be used by its partners and licensees to help improve services, content and advertising. More...
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